But there is truly no better descriptor for Chuck Norris and the role he played in the life of our generation. Chuck Norris was Paul McCartney, Clint Eastwood and William Shatner iconic. Celebrated and revered; epitomizing a unique aspect of our era’s culture.

I had the privilege of working with him from 2005-2008. It was an impactful experience. I remember finding myself sitting at the kitchen counter and having milk and cookies WITH FRICK’N CHUCK NORRIS! –All the time thinking, “how the heck did I get HERE?” That night, between conversations dedicated to developing the World Combat League concept I shared with him that the very first VHS tape I ever bought was his movie, Force of One. I paid more than $50.00 (late 1980’s dollars!) and never regretted it.

Ever since the WCL days, I’ve been asked a million times, “what is Chuck Norris really like?” I always reply, “Have you watched his movies? Have you watched his show? Well, if you have, then you know what he’s really like.” OK, no, he wasn’t really a Texas Ranger or a Military Colonel, but the guy you saw on the screen was the person I came to know. He was disciplined, humble, sincere, conservative and thoughtful. He had a sense of humor. I was most impressed by his capacity to separate Carlos (his given name) from Chuck Norris and yet instill in his characters the same integrity that he lived outside of his persona. He was a true martial artist who did movies and TV as a career.

I add my small voice to that of the entire world who loved Chuck Norris and send prayers and condolences to his family. His loss is painful. And it signals the beginning of the end of an era for a generation who will witness the passing of our true icons.